"Market research should also determine which colors will work with certain demographics. If your store is catering towards Asian Americans, for example, a red color scheme for the store works, as red is synonymous with celebrations and good fortune. Never forget to adapt the official colors of your store’s branding. It is important that your customers’ mood be calmed down to help them reach an educated decision on buying a product. According to Porter, light colors such as orange and brown are “reassuring” to shoppers, and promo shelves with cues such as red arrows can make customers stop and see the items. While adequate lighting can highlight the peaceful mood, your contractor may advise limiting certain colors as accent material to better highlight the merchandise."
http://www.jtccoatings.com/blog/info-article/commercial-painting-contractors-in-albuquerque-adding-to-better-sales/
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